Gen-Z, Brutally Honest by Jay Richards and Cat Agostinho, Imagen

By Amy Halls

Senior Marketing and Talent Manager at Sphere Digital Recruitment

    Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.   

    Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.

    Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN). 

    Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation.


      Imagen, one this year’s Techround100 finalists and its founders Jay Richards and Cat Agostinho.


      Jay Richards (Twitter:, (Linkedin:

      Cat Agostinho (Twitter:, (Linkedin:

      Techround100 finalists:



      Conscious Advertising Network (CAN):

      Free Resources for upskilling in the digital sector:

      Black Lives Matter:

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