“I’m a big believer in a more diverse internet, and I think that’s part of what partnerships do. They create more and more relationships rather than everyone stuck having to work with Facebook and Google."
This week we’re joined by Owen Hancock, Marketing Director, EMEA at Impact – a partnership automation platform that enables better, more effective partnerships across the marketing lifecycle at scale.
In this episode of the Life in Digital Podcast, we look at how Owen, and the team at Impact, are helping businesses identify partnership opportunities and leverage their value as the world around us continues to change and evolve.
Owen and Ed touch on the change in trends over the last 12 months, brought on in part due to COVID-19, but also a change in the ways in which brands want to reach their target audiences.
Finally, Owen shares some great insights into how, as a global business, Impact brilliantly dealt with the challenges of 2020, the effects that change and uncertainty had on its team, and how they are kicking on this year and continuing to go from strength to strength.
Check out Impact and the work they’re doing with brands to deliver true value from their partnership opportunities: https://impact.com/
Owen Hancock: https://www.linkedin.com/in/owen-hancock-10449a23/