49% of consumers today who depend on influencer recommendations to make purchasing decisions.
“The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…”
Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-influencers and the future of advertising.
To find out more about impact.com, please visit their website: impact.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.