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Marketing
How to Use Influencer Marketing Campaigns to Grow Your Business
Influencer marketing has transformed how businesses engage with their target audience in the...

By Niall Phelan18 April, 2024
Agencies
How to Attract and Retain the Best Media Talent
In our latest Salary Survey, 59% of those surveyed will be looking for a new role this year....

By Amy Gladdish18 April, 2024
AdTech Trends in 2024
In the fast-paced world of advertising, keeping up with the latest trends is essential for b...

By Eda Osman10 April, 2024
Life in Digital Podcast Blog
How can the advertising industry use blockchain to reduce ad fraud? With VeraViews’s CMO, Elliot Hill
With a career history including multiple roles in the fast-moving world of Web3 and crypto, ...

By Ed Steer09 April, 2024
How is AdTech Used in DTC Marketing
The rise of direct-to-consumer (DTC) marketing in recent years has led businesses to seek in...

By Eda Osman28 March, 2024
Life in Digital Podcast
Brand safety in walled gardens with Zefr’s Emma Lacey
On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunne...

By Eda Osman05 March, 2024
Blog
In discussion: Charlie Patel on mentoring, customer-centricity and all things curation
In our latest episode of Life in Digital, we spoke to Charlie Patel, Revenue Partnerships Di...

By Eda Osman27 February, 2024
The Difference Between AdTech and MarTech
The domain of advertising and marketing technologies is swiftly expanding as businesses aim ...

By Eda Osman14 February, 2024