Customer Lifecycle Manager

Customer Lifecycle Manager | scale-up

Amsterdam, 5 days in the office

€78,000

We're looking for a Customer Lifecycle Manager to own the entire post-purchase customer journey, from onboarding and repeat purchase through to loyalty, referrals and reactivation.

This is a highly commercial role focused on increasing customer value, improving retention and building scalable systems that drive long-term growth. You'll sit at the intersection of CRM, loyalty, customer insights, experimentation and AI-powered automation.

This is not a traditional email marketing role. We're looking for someone who thinks in systems, not campaigns.

A bit about the role

• Building and improving customer journeys across welcome, win-back, referral and loyalty programmes.
• Coming up with new ways to reward customers, increase loyalty and encourage repeat purchases.
• Running tests and experiments to see what drives better engagement, conversion and retention.
• Using AI and automation tools to make processes smarter, faster and more scalable.
• Tracking key metrics like repeat purchase rate, customer lifetime value and loyalty participation, and using those insights to drive growth.
• Working closely with growth, product and commercial teams to make sure the customer experience supports wider business goals.

A bit about you

• Experience in Lifecycle Marketing, CRM, Retention, Loyalty or Growth Marketing within ecommerce, DTC or consumer-focused businesses.
• Strong understanding of customer retention, loyalty, customer lifetime value and repeat purchase behaviour.
• Hands-on experience with CRM and automation platforms such as Klaviyo.
• Experience running structured tests and experiments to improve customer outcomes.
• Practical experience using AI tools and automation to improve efficiency and marketing effectiveness.
• Someone who enjoys building from scratch, testing ideas quickly and focusing on what drives results.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.