Head of Engagement

Head of Engagement | Manchester (Hybrid)

I'm working exclusively on a confidential search for a Head of Player Engagement with one of the most exciting marketing businesses in the iGaming industry.

The group behind this opportunity remains under NDA until the interview process, but it's a globally recognised business operating at huge scale. This is a rare chance to lead player engagement across multiple international markets, with ownership spanning lifecycle, loyalty, social content and community.

The Role

• Own regional player engagement strategy across multiple international markets.

• Lead a cross-functional team across CRM, Loyalty, Social Content and Community.

• Drive lifecycle campaigns, loyalty programmes and player engagement initiatives.

• Shape content, messaging and community activity across key markets.

• Partner with Product, CRM, Analytics and Brand teams to deliver commercially impactful campaigns.

• Use customer data, testing and insights to improve retention and profitability.

• Ensure campaigns are delivered to the highest standards across performance and compliance.

About You

• 7+ years' experience across Marketing

• Experience leading cross-functional marketing teams.

• Strong understanding of customer journeys, personalisation and engagement strategy.

• Data-driven with experience using testing and analytics to improve performance.

• Excellent stakeholder management and commercial awareness.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.