We are hiring for a Paid Media Specialist

We are looking for an experienced Paid Media Specialist to join a fast-paced, performance-driven marketing team.

This is a hands-on role focused on driving customer acquisition, brand visibility and commercial performance through effective paid media planning, campaign execution and ongoing optimisation.

The successful candidate will be comfortable managing campaigns from setup through to optimisation and reporting, with a strong understanding of platform mechanics, audience behaviour, creative testing, conversion journeys and performance analysis.

Key Responsibilities

• Plan, build and manage paid media campaigns across multiple digital platforms

• Own budget allocation, pacing and optimisation to maximise performance and efficiency

• Develop channel, audience and bidding strategies aligned with acquisition and retention objectives

• Monitor campaign performance across CTR, conversion rate, CPA, ROAS and other key metrics

• Adjust targeting, placements, bidding strategies and budgets based on performance

• Work with creative teams to brief, test and optimise advertising assets and messaging

• Manage tracking, tagging and conversion measurement requirements

• Conduct audience, keyword and competitor analysis

• Analyse funnel performance and identify conversion opportunities

• Produce performance reports with clear insights and recommendations

• Support A/B testing across audiences, creative, messaging, formats and landing pages

• Stay up to date with platform developments and performance marketing trends

Required Skills & Experience

• 4 to 6+ years of experience in paid media, performance marketing or digital campaign management

• Strong hands-on experience with Google Ads and Meta Ads

• Exposure to programmatic advertising environments

• Experience managing campaign budgets, bidding strategies and optimisation across multiple channels

• Strong analytical skills and ability to translate campaign data into actionable insights

• Understanding of tracking, tagging, pixels, UTM structures and conversion measurement

• Experience with A/B testing and performance-led creative optimisation

• Strong reporting and stakeholder communication skills

• Commercial understanding of customer acquisition, ROI and media efficiency

• Ability to manage multiple campaigns and changing priorities within a fast-paced environment

• Exposure to GA4, AppsFlyer and attribution modelling

Nice to Have

• Experience within online gaming, eCommerce, app-based businesses or other high-performance digital environments

• Exposure to affiliate marketing, app install campaigns or programmatic media buying

• Experience with landing page optimisation and CRO

• Relevant Google, Meta or digital marketing certifications

What Success Looks Like

You will take ownership of campaigns from planning through to execution, continuously improving performance against acquisition and conversion targets. You will manage media spend effectively, identify optimisation opportunities quickly and provide stakeholders with clear, commercially relevant insights.

This role would suit someone who enjoys hands-on performance marketing, autonomy, experimentation and working within a fast-moving environment where decisions are driven by data and results.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.