Trailer - Blockchain Technology, tackling fraud, advancing industry with Verasity

Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth is seen by bots and not humans. That’s $160 billion of wasted advertising spent by brands!

Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent for its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content.

Ed and Justin delve into how blockchain technology combined with an invalid traffic identification technology can help publishers and advertisers in gaining security and transparency with the ads they create, ensuring that they are reaching a legitimate audience.

Listen to the full episode via our Life in Digital Podcast page