Programmatic Advertising Strategist

We are seeking a Programmatic Media Strategist to join our growing team and lead programmatic strategy, campaign execution, and optimization for key clients. This role is ideal for someone who is passionate about digital media, data-driven decision-making, and building innovative programmatic solutions that drive measurable results.

The ideal candidate will have hands-on experience across DSPs, ad-serving platforms, and programmatic buying strategies, with the ability to translate performance insights into actionable recommendations for clients.

Key Responsibilities:

• Develop and execute programmatic media strategies, including budget allocation across high-performing channels, audience targeting, inventory selection, and testing new opportunities across the programmatic landscape.
• Analyze historical performance, competitive insights, and industry trends to build strategic recommendations that align with client goals.
• Manage relationships with publishers and technology partners, including negotiating and executing direct IOs, PMPs, and other programmatic partnerships.
• Oversee campaign management and optimization, proactively analyzing performance and making adjustments to exceed client KPIs.
• Manage large monthly media budgets, monitor pacing, and make data-driven decisions to maximize client investment.
• Conduct detailed reporting and performance analysis using platforms such as DV360, Campaign Manager 360, The Trade Desk, StackAdapt, Microsoft Power BI, and Adobe Analytics.
• Create client-facing reports and present insights, trends, and strategic recommendations during weekly, monthly, and quarterly meetings.
• Partner with creative teams to develop and test high-performing creative concepts, messaging, and ad formats.
• Identify and test emerging programmatic platforms, inventory sources, audiences, and opportunities to drive innovation.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, Economics, Finance, Analytics, or a related field (or equivalent relevant experience).
• 1.5+ years of experience within the programmatic media ecosystem.
• Hands-on experience using one or more DSPs, including platforms such as DV360, The Trade Desk, Beeswax, or StackAdapt.
• Experience with ad-serving platforms such as Campaign Manager 360 or similar.
• Experience negotiating and managing publisher relationships, including Direct IOs and PMPs.
• Strong understanding of programmatic strategy, campaign execution, optimization, and measurement.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Strong written and verbal communication skills with the ability to manage client relationships and present recommendations.

If you are a data-driven digital media professional who enjoys solving complex marketing challenges and pushing the boundaries of programmatic advertising, we'd love to hear from you!

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.