August Report on Covid-19 Survey for the Digital Sector
In our biggest report yet on our C-19 insights, we surveyed 1000's in our network of candidates working in the digital sector over July and August to find out what impact C-19 is continuing to have on agencies, brands, tech vendors and publishers. The data for this month's piece was collected between the 3rd and the 31st of August.
Our August report has revealed some improvements, most notably a return of revenue from customer spend:
- A quarter (24%) of businesses have seen normal or improved levels of growth in July and August with brands reporting the highest levels at 36%
- Media owners reported a 43% freeze in customer spend in August, this is an improvement from 67% in July and 89% in June
As the world beings to open up, albeit still with some uncertainty around the future, confidence of spend in H2 returning to pre-C-19 levels has dipped:
- Only only 8% of those surveyed expecting increased spend compared with 12% in June
- Those expecting a return of 75% + of normal levels lowering to 23% of those surveyed in August, compared with 32% in June.